And so it is with Facebook and Twitter, two of the newest stars that champion such buzz terms as Web 2.0, social media, interactive community, anon.

Yet—for all the M&A chatter and tech guru hype—once you get past explaining to your Mom that both platforms are used to stay in touch with groups, friends, or colleagues, the best answer to the next question, “which is better?” is simply “Facebook is Mac, and Twitter is PC.”

Then they get it.

- Facebook is graphical; Twitter mimics a command line interface
- Facebook makes room for verbose comments; Twitter limits Tweets to 140 characters, including spaces, about the length of this bullet point.
- Facebook is leisurely and multi-layered while Twitter appears frantic and shallow.

You get the picture. But there’s even more evidence for this quickdraw metaphor from recent press clippings.

First, Tech Crunch recently posted an Abrams Research Survey that showed that Twitter was considered better for business than Facebook, according to user preferences. And in fact, I tell my clients to use Twitter to listen to what people are saying about their brand.

On top of that, we learn that Facebook is a runaway hit in France. So? Well many of the young social media turks now marking up the Internet weren’t even around 25 years ago when Apple’s original Macintosh was all the rage in France. It’s happening again.

Tell me if that does or doesn’t convince you!

This is a serious issue for SEO PR as it will affect the growing role and value of social media in the SEO PR workflow.

I especially agree with the the analysis of microblogs (Twitter), social news sites (digg), online video (youtube wannabes), enterprise social networking.

Sorry. I just don’t get Twitter in its current metamporphisis. In the meantime it may be a good place to listen for chatter about your brand. Digg, Delicious, and Stumbleupon are a playground for mischief and gaming. The Belkin debacle is just the tip of the iceberg as black hat experts game such platforms to get their news some traction.

Gaming social news media platforms produces what? Reliable news? More eyeballs? I’m not sure. In this model social media reduces PR to gaming the platform by finding the gatekeeper bloggers that have managed to become BMOCs that are also gaming the system.

From the viewpoint of Integrated Marketing Communications, is this really the way you want various stakeholders to interact with your brand. At some point, companies need to decide if and how they will protect the integrity of their brands in relation to social media news sites.

Simon Shandler made this case in spades, recently. This strategy makes even more sense for SEO PR for companies other than IBM, Apple, and Microsoft. If you aren’t a merger and acquisition player and not in the market to get bought by Google, then you really need to reconsider whether your PR budget should be spent entirely on “big-time media love.” Instead, invest a quarter or a third of that budget in an ongoing campaign of press release optimization to take advantage of long-tail exposure and results over time.

“Bottomline, if you have invested a lot into your website, and you’re in the game for the long-run, then SEO is where your advertising dollars are best spent.”

Yet, I have some customers that ask, “Well, what could I possibly write about?” Good question. Next time you or a client has writers’ block send them over to the list of 50 topics for business bloggers that SEOptimise has put together and your clients will have plenty of fodder to work on. This tool can be a great way for you to introduce the power of SEO to their business blogs.

Repurpose everything you can. I have clients repurpose old newsletter articles into blog posts. Another client posts small sections from his book on alternative energy strategies for business on his new blog; even short video clips from company presentations can be reused in press releases in an effective and cost affordable way.

Presentations can be made into short video clips with new comments, voice over and music. PRWEB is a great place to republish chunks of material you already own with some SEO-savvy rewriting and setup to take advantage the search optimization that service provides.

Repurpose the content you already own to build your web presence today.

When it comes to SEO PR and Internet based Public Relations, customers have the opportunity to get great PR results without having to pay a fortune. That is to say, unless you are a Fortune 500 public company, or very well financed startup riding some heavy buzz, like being funded by Bill Gates, you don’t have a chance unless you are going to spend megabucks for big media love.

Unless your new brand has a hot merger and acquisition story, or is already a recognized leader in a multi-billion dollar industry and has the resources for PR and a full time investor relations agency, you should take the time to rethink your next press release and how much you need to spend on it.

Usually it’s better to make a straight SEO PR play that can garner media attention as well as drive consumers to your site, rather than blow your wad on hoping the media giants pick up your story and run with it.

Remember, Big Media Love is expensive and fickle. SEO PR on the other hand will work for your brand for as long as your news has a web presence. SEO PR can provide better metrics, and over the long haul, out draw some national media, especially print, radio, TV, and even some trade publications. We’ll talk about SEO PR can help create the “long-tail” soon.