SEO boosts National Punctuation Day
A rigorous SEO PR campaign helped boost National Punctuation Day (September 24) to national recognition this year with mentions in USA Today, Newsday, Atlanta Constitution, LA Times, Seattle Post, Chicago Sun Times, Columbus Dispatch, Boston Globe, Canada Post, Minneapolis Star-Tribune, Contra Costa Times, and Milwaukee Journal—not to mention over a hundred more daily papers and over 8,000 web mentions. The press release hit the sweet spot between focused keywords enmeshed within a compelling narrative that included no punctuation whatever in the lead paragraph. The SEO combined with a target mailing and expert followup by PR guy and numerous client interviews put a punctuation mark at the end of a successful campaign this year!
SEO tip: repurpose content to build your web presence
Lee Odden posts some rules of thumb concerning how to repurpose content to build your web presence. I encourage many of my local clients to start here using a hyper-local blog I run, to see the impact even one article on “estate planning for same-sex couples in California” can generate hundreds of page views and SERP rankings to push more eyeballs to your site after you’ve already sent that same article appearing in the newsletter you mailed out last month.
Repurpose everything you can. I have clients repurpose old newsletter articles into blog posts. Another client posts small sections from his book on alternative energy strategies for business on his new blog; even short video clips from company presentations can be reused in press releases in an effective and cost affordable way.
Presentations can be made into short video clips with new comments, voice over and music. PRWEB is a great place to republish chunks of material you already own with some SEO-savvy rewriting and setup to take advantage the search optimization that service provides.
Repurpose the content you already own to build your web presence today.
SEO PR offers alternative to Big Media Love
Many clients often have champagne taste but a Budweiser budget. They want “The Moon, Alice,” and they want it now. I once had a prospect tell me he expected to be on the cover of Time Magazine within 3-weeks, and he hadn’t even completed his business plan!
When it comes to SEO PR and Internet based Public Relations, customers have the opportunity to get great PR results without having to pay a fortune. That is to say, unless you are a Fortune 500 public company, or very well financed startup riding some heavy buzz, like being funded by Bill Gates, you don’t have a chance unless you are going to spend megabucks for big media love.
Unless your new brand has a hot merger and acquisition story, or is already a recognized leader in a multi-billion dollar industry and has the resources for PR and a full time investor relations agency, you should take the time to rethink your next press release and how much you need to spend on it.
Usually it’s better to make a straight SEO PR play that can garner media attention as well as drive consumers to your site, rather than blow your wad on hoping the media giants pick up your story and run with it.
Remember, Big Media Love is expensive and fickle. SEO PR on the other hand will work for your brand for as long as your news has a web presence. SEO PR can provide better metrics, and over the long haul, out draw some national media, especially print, radio, TV, and even some trade publications. We’ll talk about SEO PR can help create the “long-tail” soon.