Many clients often have champagne taste but a Budweiser budget. They want “The Moon, Alice,” and they want it now. I once had a prospect tell me he expected to be on the cover of Time Magazine within 3-weeks, and he hadn’t even completed his business plan!

When it comes to SEO PR and Internet based Public Relations, customers have the opportunity to get great PR results without having to pay a fortune. That is to say, unless you are a Fortune 500 public company, or very well financed startup riding some heavy buzz, like being funded by Bill Gates, you don’t have a chance unless you are going to spend megabucks for big media love.

Unless your new brand has a hot merger and acquisition story, or is already a recognized leader in a multi-billion dollar industry and has the resources for PR and a full time investor relations agency, you should take the time to rethink your next press release and how much you need to spend on it.

Usually it’s better to make a straight SEO PR play that can garner media attention as well as drive consumers to your site, rather than blow your wad on hoping the media giants pick up your story and run with it.

Remember, Big Media Love is expensive and fickle. SEO PR on the other hand will work for your brand for as long as your news has a web presence. SEO PR can provide better metrics, and over the long haul, out draw some national media, especially print, radio, TV, and even some trade publications. We’ll talk about SEO PR can help create the “long-tail” soon.