A rigorous SEO PR campaign helped boost National Punctuation Day (September 24) to national recognition this year with mentions in USA Today, Newsday, Atlanta Constitution, LA Times, Seattle Post, Chicago Sun Times, Columbus Dispatch, Boston Globe, Canada Post, Minneapolis Star-Tribune, Contra Costa Times, and Milwaukee Journal—not to mention over a hundred more daily papers and over 8,000 web mentions. The press release hit the sweet spot between focused keywords enmeshed within a compelling narrative that included no punctuation whatever in the lead paragraph. The SEO combined with a target mailing and expert followup by PR guy and numerous client interviews put a punctuation mark at the end of a successful campaign this year!