Shel Holtz named one of 10-best PR blogs
Cision, a media relations company, has released its list of Top 10 PR Blogs based on its analysis of unique visitors. Congratulations to Concord, California’s Shel Holtz, for his A Shel of My Former Self. Holtz has been a leader in corporate communications and technology, and is author of Public Relations on the Net. Holtz is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. Congratulations, Shel!
SEO boosts National Punctuation Day
A rigorous SEO PR campaign helped boost National Punctuation Day (September 24) to national recognition this year with mentions in USA Today, Newsday, Atlanta Constitution, LA Times, Seattle Post, Chicago Sun Times, Columbus Dispatch, Boston Globe, Canada Post, Minneapolis Star-Tribune, Contra Costa Times, and Milwaukee Journal—not to mention over a hundred more daily papers and over 8,000 web mentions. The press release hit the sweet spot between focused keywords enmeshed within a compelling narrative that included no punctuation whatever in the lead paragraph. The SEO combined with a target mailing and expert followup by PR guy and numerous client interviews put a punctuation mark at the end of a successful campaign this year!
SEO tip: repurpose content to build your web presence
Lee Odden posts some rules of thumb concerning how to repurpose content to build your web presence. I encourage many of my local clients to start here using a hyper-local blog I run, to see the impact even one article on “estate planning for same-sex couples in California” can generate hundreds of page views and SERP rankings to push more eyeballs to your site after you’ve already sent that same article appearing in the newsletter you mailed out last month.
Repurpose everything you can. I have clients repurpose old newsletter articles into blog posts. Another client posts small sections from his book on alternative energy strategies for business on his new blog; even short video clips from company presentations can be reused in press releases in an effective and cost affordable way.
Presentations can be made into short video clips with new comments, voice over and music. PRWEB is a great place to republish chunks of material you already own with some SEO-savvy rewriting and setup to take advantage the search optimization that service provides.
Repurpose the content you already own to build your web presence today.