Lee Odden posts some rules of thumb concerning how to repurpose content to build your web presence. I encourage many of my local clients to start here using a hyper-local blog I run, to see the impact even one article on “estate planning for same-sex couples in California” can generate hundreds of page views and SERP rankings to push more eyeballs to your site after you’ve already sent that same article appearing in the newsletter you mailed out last month.

Repurpose everything you can. I have clients repurpose old newsletter articles into blog posts. Another client posts small sections from his book on alternative energy strategies for business on his new blog; even short video clips from company presentations can be reused in press releases in an effective and cost affordable way.

Presentations can be made into short video clips with new comments, voice over and music. PRWEB is a great place to republish chunks of material you already own with some SEO-savvy rewriting and setup to take advantage the search optimization that service provides.

Repurpose the content you already own to build your web presence today.