Shel Holtz named one of 10-best PR blogs
Cision, a media relations company, has released its list of Top 10 PR Blogs based on its analysis of unique visitors. Congratulations to Concord, California’s Shel Holtz, for his A Shel of My Former Self. Holtz has been a leader in corporate communications and technology, and is author of Public Relations on the Net. Holtz is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. Congratulations, Shel!
SEO PR and Social Media at the crossroads
I blogged this article on Troubled Tech concepts and business models that probably won’t make it much further into the future at Halfway To Concord.
This is a serious issue for SEO PR as it will affect the growing role and value of social media in the SEO PR workflow.
I especially agree with the the analysis of microblogs (Twitter), social news sites (digg), online video (youtube wannabes), enterprise social networking.
Sorry. I just don’t get Twitter in its current metamporphisis. In the meantime it may be a good place to listen for chatter about your brand. Digg, Delicious, and Stumbleupon are a playground for mischief and gaming. The Belkin debacle is just the tip of the iceberg as black hat experts game such platforms to get their news some traction.
Gaming social news media platforms produces what? Reliable news? More eyeballs? I’m not sure. In this model social media reduces PR to gaming the platform by finding the gatekeeper bloggers that have managed to become BMOCs that are also gaming the system.
From the viewpoint of Integrated Marketing Communications, is this really the way you want various stakeholders to interact with your brand. At some point, companies need to decide if and how they will protect the integrity of their brands in relation to social media news sites.